Our client leveraged Mr. Deliverabilty’s expertise on email authentication to successfully separate the domains for their two email channels (newsletters and comments), and confirm that each domain is now authenticating correctly, 100% of the time. By creating a separate domain for their email newsletter channel, we are now able to separate their reputations, and eliminate the concerns of one vertical negatively impacting the other.
As a result of introducing a new sub-domain, the client saw an 18% increase in open rates for their weekly newsletter.